Pearson Plus

Phase 1 / Moodboards

A number of early concepts titled Rojo, were presented to the executive team as away to drive brand and product consensus.

Phase 2 / JOurney Mapping & Prototyping

While working on the design language, we’ve spent months mapping the ideal user flows across systems and tools that establish a seamless journey from initial product discovery,

Phase 3 / The Art

We’ve set to build a visually engaging and vibrant looking app, that was different from your typical learning design lanagauge. To achieve that, I’ve worked with @samji that helped me design a series of characters and scenes that became part of the onboarding and learning interfaces.

Phase 4 / Brand Development

Once we past the concept development phase, we started define the overall brand language and mapping the desired business goals. The following presentations were developed together with the brand and product management teams.